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Leaders must be authentic and genuine in their interactions from "summary" of Tribes by Seth Godin
Authenticity and genuineness are crucial traits for leaders who want to build strong connections with their tribe. When a leader is authentic, they are true to themselves and their values, which allows others to trust and respect them. Authenticity creates a sense of transparency and honesty that is essential for fostering meaningful relationships within a tribe. Genuine interactions involve being sincere and transparent in one's communication with others. A leader who is genuine does not hide behind a facade or put on a show for their tribe. Instead, they are open and honest in their interactions, which promotes trust and loyalty among tribe members. When leaders are authent...
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