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Understand your customer's needs from "summary" of Every Job is a Sales Job: How to Use the Art of Selling to Win at Work by Cindy McGovern
Understanding your customer's needs is the cornerstone of successful selling. It involves taking the time to truly listen and comprehend what the customer is looking for. This means going beyond just hearing their words - it means understanding the underlying motivations and desires driving their purchasing decisions. To truly understand your customer's needs, you must put yourself in their shoes. This requires empathy and the ability to see the situation from their perspective. By doing so, you can gain valuable insights into what they are truly looking for and how you can best meet those needs. In order to effectively understand your customer's needs, you must ask the right questions. This involves probing beyond surface-level inquiries to get to the heart of what the customer truly wants. By asking thoughtful...
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