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Confidence is important, but arrogance can be offputting from "summary" of To Sell Is Human by Daniel H. Pink

In the world of sales, projecting confidence is crucial. It helps to instill trust in potential customers and gives them the assurance that you know what you're talking about. Confidence can be contagious, drawing people in and making them more receptive to your message. However, there is a fine line between confidence and arrogance. Arrogance can be offputting to others. When someone comes across as arrogant, it can be interpreted as a lack of respect for the other person's opinions or feelings. This can create a barrier between the salesperson and the potential customer, making it difficult to establish a connection and build rapport. It's important to strike the right balance between confidence and humility. By being confident in your abilities and knowledge, while also being open to feedback and willing to listen to others, you can create a more positive and productive sales interaction. This approach demonstrates that you are secure in yourself, but also value the perspectives of others.
  1. People want to do business with individuals who are not only confident in their abilities but also respectful and considerate of others. By finding the right balance between confidence and humility, you can increase your chances of making successful sales and building long-lasting relationships with customers.
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To Sell Is Human

Daniel H. Pink

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