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Providing evidence to support your claims can make your argument stronger from "summary" of How to Influence Anyone Effectively: The Art of Persuasion by Susan Parker
Backing up your assertions with solid evidence can significantly enhance the persuasiveness of your argument. When you provide concrete proof to support your claims, you offer your audience a clear and logical basis for believing in the validity of your position. This evidence serves as a foundation upon which you can build a compelling case for your point of view. By presenting facts, data, examples, or expert opinions that corroborate your statements, you demonstrate that your arguments are not simply based on personal opinions or unfounded assertions. Instead, you show that your position is grounded in objective reality and can withstand scrutiny. This can help establish your credibility and authority on the subject, making your argument more convincing to others. Moreover, evidence can help you anticipate and address potent...
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