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Know your audience from "summary" of Speak Easy by Maggie Eyre
Understanding your audience is crucial when it comes to effective communication. Knowing who you are speaking to allows you to tailor your message in a way that resonates with them. It is not just about what you want to say, but also about how your audience will receive and interpret your message. When you take the time to know your audience, you can adjust your tone, language, and examples to suit their preferences and expectations. This level of personalization creates a stronger connection with your listeners and increases the chances of your message being well-received. To truly connect with your audience, you need to put yourself in their shoes. Consider their background, interests, values, and beliefs. By understanding what matters to them, you can frame your message in a way that speaks to their concerns and desires. Knowing your audience also means being aware of their level of expertise a...
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