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Building strong relationships is essential for longterm success from "summary" of To Sell Is Human by Daniel H. Pink
In today's world, where traditional sales tactics are no longer as effective as they used to be, building strong relationships has become a crucial aspect of achieving long-term success. This is because the nature of selling has evolved, and customers are more informed, empowered, and connected than ever before. In order to cut through the noise and stand out in a crowded marketplace, salespeople must focus on creating meaningful and authentic connections with their clients. When salespeople prioritize building relationships, they are not only able to differentiate themselves from their competitors, but also to establish trust and credibility with their customers. Trust is the foun...
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