Time influences audience engagement with media content from "summary" of Time and Media Markets by Alan B. Albarran,Angel Arrese Reca
Time plays a significant role in shaping how audiences engage with media content. The temporal dimension is a crucial factor that affects when and how individuals consume media, influencing their level of engagement with different types of content. Audience behavior is inherently linked to time, as people have limited time available to spend on media consumption amidst their daily routines and responsibilities. The concept of time in media markets encompasses various aspects, such as the timing of media consumption, the duration of exposure to content, and the temporal relevance of information. For instance, the timing of media consumption can vary based on factors like daily routines, peak viewing hours, and specific events or occasions. This timing aspect can influence audience engagement by determining when individuals are most receptive to certain types of co...
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