Summary of Time and Media Markets

Time and Media Markets: The Economics of Digital, Global, and Social Media is a comprehensive guide to the changing dynamics of the media industry. Written by respected media economists Dan Schiller and Jonathan Winkelried, this book provides an overview of the economics of digital media and new media markets. It explores the implications of the digital revolution for media production and finances in both developed and developing countries. It also examines the economic and management strategies of various digital media companies, including iTunes, Google, and Netflix. Additionally, the authors discuss targeted advertising, the impact of social media, and the dynamics of new markets for content, such as virtual reality and artificial intelligence. The book concludes with an analytical discussion of the potential for future media markets and the economic opportunities that technological advances present to media producers.