Clarity is key to making messages understandable from "summary" of Made to Stick by Chip Heath,Dan Heath
When we communicate, our goal should always be to ensure that our message is understood clearly by our audience. This is because without clarity, our message may get lost in translation, leaving our audience confused and unable to take the desired action. One way to achieve clarity in our messages is by keeping them simple. By using simple language and avoiding jargon, we can make it easier for our audience to grasp the main idea we are trying to convey. We should strive to use words that are familiar to our audience and present our ideas in a straightforward manner.
In addition to simplicity, clarity also involves coherence. This means that our message should flow logically from one point to the next, making it easy for our audience to follow along. We should organize our ideas in a way that makes sense, using logical sequencing to guide our audience thro...
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