Communicating in a crisis requires careful planning and transparency from "summary" of Business Communication Today by Courtland L. Bovée,John V. Thill,Barbara E. Schatzman
In times of crisis, effective communication becomes even more critical for organizations. When facing a crisis, it is essential for businesses to carefully plan their communication strategy and be transparent in their messaging to stakeholders. Careful planning is necessary to ensure that the right message is delivered to the right audience at the right time. This involves identifying key stakeholders, determining the most appropriate communication channels, and crafting a consistent message that aligns with the organization's values and objectives...
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