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Trust is a competitive advantage in business from "summary" of The SPEED of Trust by Stephen R. Covey,Rebecca R. Merrill

Trust is the bedrock of any successful business. It is the foundation upon which relationships are built, decisions are made, and work gets done. When trust is high, everything is faster, better, and cheaper. People collaborate more effectively, communicate more openly, and innovate more freely. They take risks, share ideas, and seek feedback. In short, they perform at their best. In today's fast-paced, ever-changing world, trust is more important than ever before. It is no longer a nice-to-have; it is a must-have. Companies that have high levels of trust enjoy a significant competitive advantage over those that do not. They are able to move quickly, adapt to change, and seize opportunities. They attract top talent, retain their best employees, and build strong, loyal customer relationships. They outperform their competitors in every ...
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    The SPEED of Trust

    Stephen R. Covey

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