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Start with small, manageable tests from "summary" of Hacking Growth by Sean Ellis,Morgan Brown
When it comes to growth hacking, one of the key principles to keep in mind is the idea of starting with small, manageable tests. This concept is all about taking a systematic and data-driven approach to growth, rather than relying on gut instincts or hunches. By starting small, you can minimize risk and maximize learning, allowing you to quickly iterate and optimize your strategies. The beauty of starting with small tests is that they are low-cost and low-risk. You don't have to commit a huge amount of resources or time to see if a particular strategy will work. Instead, you can set up a simple experiment, gather data, and analyze the results to see if it's worth scaling up. This iterative approach allows you to test multiple ideas ...
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