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Be prepared and knowledgeable about your product from "summary" of The Sales Bible by Jeffrey Gitomer
Being prepared and knowledgeable about your product is crucial in sales. It is not just about knowing the features and benefits of what you are selling. It is about understanding how your product can solve your customer's problems and meet their needs. This requires you to do your homework and research before approaching a potential customer. When you are prepared and knowledgeable about your product, you exude confidence and credibility. This helps to build trust with your customers and makes them more likely to buy from you. It also allows you to anticipate and address any objections or concerns that your customers may have, increasing your chances of closing the sale. One way t...
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