Influence is the key to selling from "summary" of Sell More with Science by David Hoffeld
The foundation of selling is influence. It is the crucial element that determines whether a salesperson will be successful in persuading a prospect to make a purchase. Influence is the key that unlocks the door to increased sales and greater success in the world of selling. Understanding how influence works is essential for sales professionals who want to excel in their careers and achieve their goals.
Influence is based on the principles of psychology and persuasion. By understanding these principles, salespeople can more effectively persuade prospects to buy their products or services. This knowledge gives sales professionals a significant advantage in the competitive world of selling. By leveraging the power of influence, salespeople can build trust with prospects, overcome objections, and close more deals.
The concept of influe...
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