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Empower customers by asking questions that help them explore solutions from "summary" of Secrets of Question-Based Selling by Thomas Freese

The key to guiding customers towards finding solutions is to ask them questions that encourage them to think critically about their needs and options. By posing thoughtful and insightful questions, sales professionals can empower customers to explore different avenues and possibilities that they may not have considered before. Asking the right questions can help customers to clarify their goals, identify their challenges, and evaluate potential solutions. This process of exploration and self-discovery is crucial in enabling customers to make informed decisions that align with their...
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    Secrets of Question-Based Selling

    Thomas Freese

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