Provide incentives for both the referrer and the referee to encourage referrals from "summary" of The Referral Engine by John Jantsch
When it comes to encouraging referrals, one effective strategy is to offer incentives to both the person making the referral and the person being referred. This creates a win-win situation for everyone involved. By offering an incentive to the referrer, you are giving them a reason to proactively recommend your business to others. This could be in the form of a discount, a gift card, or some other type of reward. On the other hand, offering an incentive to the referee can also be beneficial. When someone is referred to your business, they may be more likely to take action if there is an incentive involved. This could be a discount on their first purchase, a free trial of your service, or some other type of perk. By providing an incentive to both parties, you are increasing the chances that the referral will result in a new customer for your business. Incentives can be a powerful motivator for people to take action. They can help to overcome any hesitation or uncertainty that someone may have about trying out a new product or service. By offering incentives for referrals, you are essentially greasing the wheels and making it easier for people to spread the word about your business. In addition to providing incentives, it's also important to make the referral process as easy and straightforward as possible. This means having clear instructions on how to refer someone, as well as making it easy for the referee to redeem their incentive. The smoother the process, the more likely people will be to participate.- Providing incentives for both the referrer and the referee is a smart strategy for encouraging referrals. It's a simple yet effective way to harness the power of word-of-mouth marketing and generate new business for your company. By offering rewards to both parties, you are creating a system that benefits everyone involved.
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