Answer your customers' questions openly and honestly from "summary" of They Ask You Answer by Marcus Sheridan
When it comes to answering the questions of our customers, there is one principle that stands above all others: transparency. The idea behind this principle is simple yet incredibly powerful. It is based on the premise that today’s consumers are more informed and skeptical than ever before. In order to build trust and credibility with our audience, we must be willing to address their questions openly and honestly. This means not shying away from difficult or uncomfortable topics, but rather tackling them head-on with a sense of authenticity and integrity. By providing clear a...
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