Engage with customers authentically from "summary" of The New Relationship Marketing by Mari Smith
Engaging with customers authentically means connecting with them on a deeper level. It involves showing genuine interest in their needs and desires, and going beyond the surface level interactions. Authentic engagement requires listening to customers, understanding their concerns, and providing solutions that truly meet their needs. In today's digital age, it is easy for businesses to hide behind automated responses and canned messages. However, this approach lacks the personal touch that customers crave. Authentic engagement requires real human interaction, whether it's through social media, email, or face-to-face...
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