Leveraging social proof and testimonials can increase trust from "summary" of Secrets of a Master Closer by Mike Kaplan
When you're trying to close a deal, one of the most powerful tools you can use is social proof. People are more likely to trust you if they know that others have had a positive experience with your product or service. Testimonials from satisfied customers can be incredibly persuasive. They provide evidence that your offering is valuable and that you deliver on your promises. Imagine you're trying to sell a car to someone. If you can show them testimonials from other customers who love their cars and have had a great experience with your dealership, it will be much easier to convince them to buy. They'll see that other people have been happy with their purchases and will be more likely ...
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