Utilize split testing to improve conversion rates from "summary" of Dotcom Secrets by Russell Brunson
Split testing is a powerful tool that can help you improve your conversion rates. It involves testing different versions of your website or landing page to see which one performs better. By making small changes and measuring the results, you can learn what works best for your audience and make adjustments accordingly.
To utilize split testing effectively, you need to first identify the key elements of your page that could impact conversion rates. This could include headlines, images, call-to-action buttons, or even the overall layout. Once you have identified these elements, you can create different versions of your page with variations in these areas.
Next, you need to set up a sp...
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