Make it easy for customers to refer their friends and family from "summary" of The Referral Engine by John Jantsch
One of the most powerful ways to generate referrals is by making it simple for your customers to recommend your business to their friends and family. But it's not enough to just hope that they will do it on their own. You need to actively encourage and facilitate the process. One way to make it easy for customers to refer others is by providing them with the tools and resources they need to spread the word. This could include things like pre-written emails or social media posts that they can easily share with their contacts. By giving them the necessary materials, you remove any barriers that might prevent them from making a referral. Another important aspect of making referrals easy is by incentivizing your customers to refer others. This could be done through discounts, rewards, or other special offers that they can redeem when they refer a new customer to your busine...
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