Social currency can make ideas more shareable and persuasive from "summary" of Magic Words by Jonah Berger
Social currency is a powerful tool when it comes to making ideas more shareable and persuasive. When we share something on social media or in person, we are essentially using that information to enhance our own image in the eyes of others. People are more likely to share content that makes them look good, whether it's funny, interesting, or thought-provoking. By understanding what makes content valuable in social currency terms, we can create ideas that are more likely to be shared. For example, we can make our ideas seem exclusive or insider knowledge, which boosts their social currency. People love to be in the know and feel like they are part of a special group. An...
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