Use tripwire offers to increase conversions from "summary" of Dotcom Secrets by Russell Brunson
Tripwire offers are a powerful tool in your arsenal to boost conversions on your website. These low-ticket offers serve as a gateway to your higher-priced products or services, enticing customers to make that initial purchase. By offering a seemingly irresistible deal, you can hook potential customers and reel them in for more. The key to a successful tripwire offer lies in its value proposition. Customers want to feel like they are getting a great deal, so make sure your offer is compelling and hard to resist. Whether it's a steep discount, a limited-time offer, or a bundle deal, the goal is to make customers feel like they are getting more than they are paying for. Once customers take the bait and make that initial purchase, you have the opportunity t...
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