Establish trust and credibility with your target audience from "summary" of The Referral Engine by John Jantsch
Building trust and credibility with your target audience is paramount to the success of your business. Your customers need to believe that you are reliable, honest, and capable of delivering on your promises. Without trust, it is nearly impossible to attract referrals and grow your customer base. To establish trust, you must consistently demonstrate your expertise and reliability through your actions and communications. Be transparent about your products or services, pricing, and any potential risks or limitations. By being upfront and honest with your audience, you show that you have nothing to hide and are confident in the value you provide. Credibility is earned through a combination of expertise, consistency, and social proof. Share testimonials, ca...
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