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Minority influence can shift majority perspectives over time from "summary" of The Psychology of Social Influence by Gordon Sammut,Martin W. Bauer
The dynamics of social influence reveal that a small group, when persistent and confident in its stance, can provoke significant changes in the beliefs and behaviors of a larger group. This effect stems from the psychological mechanisms of social validation and cognitive dissonance. When confronted with a consistent minority viewpoint, individuals within the majority are compelled to reevaluate their positions, especially if they perceive the minority as credible and well-informed. As time progresses, the minority's influence can lead to a gradual shift in the majority's perspective. This process is not instantaneous; it involves a transformation in social norms and collective understanding. When the minority presents their views compellingly, it plants the seeds of doubt in the majority's previously held beliefs. Consequently, individuals may begin to seek out information that aligns with the minority perspective, fostering an environment where change becomes po...
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