Personalization enhances the impact of communication from "summary" of Magic Words by Jonah Berger
Personalization is a powerful tool in communication. It allows us to connect with our audience in a more meaningful way, making our message more relevant and engaging. When we tailor our message to the individual, we show that we understand them and care about their needs and preferences. This can create a stronger bond between the communicator and the audience, increasing the impact of the message. By personalizing our communication, we can capture our audience's attention and make them more likely to engage with our message. People are more likely to pay attention to something that is specifically tailored to them, rather than a generic message that could apply to anyone. This can lead to increased interest, understanding, and ...
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