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Consistency in messaging is crucial from "summary" of The Psychology of Persuasion by Kevin Hogan
Consistency in messaging is a crucial aspect of persuasion. When trying to influence others, it is imperative to maintain a consistent message throughout the communication process. This means ensuring that the information being conveyed is coherent and aligned with the overall objective of persuasion. In the realm of persuasion, inconsistency can lead to confusion and mistrust. If a person receives conflicting messages from the same source, they are less likely to be swayed by the persuasion attempt. On the other hand, a consistent message creates a sense of reliability and credibility. Consistency in messaging also helps to establis...
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