Building likability is important from "summary" of PNL Técnicas de Persuasão e Influência by Edward Collins
Building likability is crucial in the realm of persuasion and influence. People are naturally drawn to those they like, trust, and feel a connection with. When you are likable, you are more likely to gain the trust and cooperation of others. Likability is not just about being friendly or agreeable; it goes deeper than that. It involves being genuine, empathetic, and understanding towards others. It is about showing a sincere interest in people and making them feel valued and appreciated.
When you build likability, you create a positive rapport with others,...
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