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Commitment and Consistency: Individuals strive to be consistent with their beliefs and promises from "summary" of Influence by Robert B. Cialdini, PhD
Commitment and Consistency is a powerful principle that influences human behavior in a profound way. Once individuals make a commitment or take a stand on a particular issue, they are more likely to remain consistent with that commitment in the future. This principle is deeply rooted in the need for individuals to appear consistent to others and to themselves. Consistency is seen as a highly valued trait in our society, and people often go to great lengths to maintain it. When individuals make a public commitment, they are more likely to follow through on that commitment, even if the initial incentive for making the commitment is removed. This is because once a commitment is made, individuals feel a sense of internal pressure to remain consistent with it. This internal pressure can be so strong that individuals will go to great lengths to justify their c...
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