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Establish credibility to enhance persuasion efforts from "summary" of The Power of Persuasion by Henrik Rodgers
The foundation of successful persuasion lies in establishing credibility. Without credibility, your efforts to persuade others will likely fall flat. Credibility is the glue that holds your arguments together, making them more convincing and persuasive. When you are perceived as credible, people are more likely to listen to what you have to say and be influenced by your ideas. This is because credibility breeds trust, and trust is essential in any persuasive interaction. Without trust, your audience will be hesitant to accept your message, no matter how well-reasoned or compelling it may be. There are several ways to establish credibility in persuasion. One way is to demonstrate expertise in the subject matter. By showcasing your knowledge and expertise, you show your audience that you are a credible...
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