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Consistency plays a crucial role from "summary" of The Science of Persuasion by Brad Bradshaw
Consistency is a powerful force that influences human behavior in profound ways. When individuals make a commitment, whether it is written or verbal, they tend to stick to it. This commitment can be leveraged to influence future actions and decisions. By starting with small commitments and gradually increasing the level of commitment, persuaders can guide individuals towards the desired outcome. People have a natural inclination to act in ways that are consistent with their previous actions and statements. This principle can be harnessed to shape behavior and attitudes. For instance, by first asking individuals to sign a petition supporting a cause, they are more likely to donate money to the same cause later on. This is because they want to remain consistent ...
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