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Sharing relevant experiences can increase persuasion from "summary" of O Poder Da Persuasão by Robert B. Cialdini

When we are trying to persuade someone, one powerful tool at our disposal is the use of relevant experiences. Sharing personal stories or anecdotes that relate to the topic at hand can significantly increase our ability to persuade others. This is because people tend to be more engaged and receptive when they can relate to the experiences being shared. By sharing relevant experiences, we are able to establish a connection with our audience on a more personal level. This connection helps to build trust and credibility, making our arguments more persuasive. When people can see how a particular issue has affected someone else in a similar way, they are more likely to be convinced of the va...
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    O Poder Da Persuasão

    Robert B. Cialdini

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