Understanding your audience is key from "summary" of The Power of Communication by Helio Fred Garcia
Understanding your audience is key in communication. It is not enough to know what you want to say; you must also consider who you are saying it to. Each audience is unique, with their own set of values, beliefs, and perspectives. By understanding your audience, you can tailor your message to resonate with them on a deeper level. To truly understand your audience, you must first do your research. This means gathering information about who they are, what they care about, and how they prefer to receive information. This may involve conducting surveys, analyz...
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