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Provide ongoing support and followup after the sale from "summary" of The New Strategic Selling by Robert B. Miller,Stephen E. Heiman,Diane Sanchez,Tad Tuleja

In the world of selling, the process does not end once the sale is made. Providing ongoing support and follow-up after the sale is crucial in maintaining a strong relationship with the customer. This ongoing support shows the customer that you value their business and are committed to their satisfaction. After the sale is made, it is important to follow up with the customer to ensure that they are satisfied with their purchase. This can be done through a simple phone call or email, asking if they have any questions or concerns. By taking the time to check in with the customer, you show that you care about their experience and are dedicated to providing excellent customer service. In addition to following up with the customer, it is important to provide ongoing support to ensure that they are able to fully utilize the product or service they have purchased. This may involve offering training sessions, troubleshooting assistance, or regular check-ins to see how they are doing. By providing this ongoing support, you can help the customer get the most out of their purchase and increase their satisfaction with your company. Furthermore, providing ongoing support and follow-up after the sale can also lead to future sales opportunities. By maintaining a strong relationship with the customer, you increase the likelihood that they will return to your company for future purchases. Additionally, satisfied customers are more likely to refer your company to others, leading to new business opportunities.
  1. Providing ongoing support and follow-up after the sale is essential in building strong customer relationships and driving future sales. By demonstrating your commitment to customer satisfaction and offering ongoing support, you can differentiate your company from competitors and create loyal customers who will continue to do business with you in the future.
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The New Strategic Selling

Robert B. Miller

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