Focus on providing exceptional customer service from "summary" of Selling the Invisible by Harry Beckwith
To succeed in business, there is a fundamental principle that must never be forgotten: the customer is king. This means that everything you do should revolve around providing exceptional customer service. But what does exceptional customer service mean exactly? It's simple - it means going above and beyond to meet the needs and expectations of your customers. Exceptional customer service is all about making your customers feel valued and appreciated. It's about showing them that you truly care about their satisfaction and are willing to do whatever it takes to make them happy. This can be done in many ways, whether it's through prompt responses to inquiries, personalized recommendations, or simply a friendly smile and a listening ear. Clarity is key when it comes to providing exceptional customer service. Your customers should never have to guess what you're trying to say or do. Make sure your communication is clear and concise, whether it's in person, over the phone, or through written correspondence. By being transparent and straightforward, you will build trust with your customers and make them feel more comfortable doing business with you. Logical sequencing is another important aspect of exceptional customer service. Make sure that your interactions with customers flow smoothly and make sense. For example, if a customer has a problem or a question, be sure to addr...
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