Embrace realtime marketing opportunities from "summary" of The New Rules of Marketing & PR by David Meerman Scott
Real-time marketing is all about seizing the moment. It’s about being agile, responsive, and proactive in your marketing efforts. Instead of planning out every single detail of a campaign months in advance, real-time marketers are always on the lookout for opportunities to engage with their audience in the moment. One of the key benefits of real-time marketing is the ability to capitalize on trending topics and events. By keeping an eye on what’s happening in the world, you can find ways to connect your brand to the conversation in a way that feels relevant and timely. This can help you increase your visibility, reach new audiences, and drive engagement with your content. Another advantage of real-time marketing is the ability to show your audience that you’re listening and that you care about what’s important to them. By responding quickly to news, trends, or customer feedback, you can demonstrate th...
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