Nonverbal communication plays a crucial role in business interactions from "summary" of Business Communication Today by Courtland L. Bovée,John V. Thill,Barbara E. Schatzman
Nonverbal communication is a key element in business interactions. It encompasses a wide range of behaviors that can significantly impact how a message is received. From facial expressions and gestures to posture and eye contact, nonverbal cues can convey information and emotions that may not be expressed verbally. In fact, research suggests that up to 93% of communication effectiveness is determined by nonverbal cues. In business settings, nonverbal communication can play a crucial role in building relationships, establishing trust, and conveying professionalism. For example, a firm handshake and direct eye contact can signal confidence and competence, while slouching or avoiding eye contact may give off an impression of insecurity or disinterest. These subtle cues can influence how others ...
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