Market leaders can become complacent, leading to their downfall from "summary" of The Innovator's Dilemma by Clayton Christensen
Market leaders, despite their success, are often at risk of becoming complacent. This complacency can be attributed to their focus on satisfying the needs of their existing customers, rather than seeking out opportunities for innovation and growth. In many cases, market leaders may not see the value in investing in new, unproven technologies or markets, as they are content with their current position and revenue streams. This mindset can ultimately lead to their downfall, as disruptive technologies and upstart competitors begin to gain traction in the market. One of the key reasons why market leaders struggle to adapt to disruptive innovation is their reliance on their existing business model. This model, which has served them well in the past, may not be suited to the changing needs of the market or the emergence of new technologies. As a result, market leaders m...
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