Summary of The New Rules of Marketing & PR

The New Rules of Marketing & PR provides a clear, easy-to-follow roadmap for creating and implementing effective marketing and PR plans in the digital age. Written by marketers David Scott and Stanford Smith, the book outlines strategies for leveraging the latest online tools and technologies to exploit viral marketing and create successful campaigns. The authors provide insights into optimizing search engine visibility, launching effective social media programs, and developing meaningful relationships with customers. They also discuss how to measure the success of such programs and how to use data to drive marketing and PR initiatives. The New Rules of Marketing & PR provides concrete advice to organizations of all sizes, from small businesses to larger corporations.