Millennials are reshaping the marketing landscape from "summary" of The End of Marketing by Carlos Gil
Millennials, born between 1981 and 1996, are a generation that has been disrupting traditional marketing strategies due to their unique behaviors and preferences. This demographic cohort is the largest in the US, making up over a quarter of the population. With their increasing purchasing power and influence, Millennials have forced marketers to rethink their approach in order to effectively engage with this group. One of the key ways in which Millennials are reshaping the marketing landscape is through their reliance on technology and social media. This generation has grown up in a digital world, where smartphones and social platforms are an integral part of their daily lives. As a result, traditional advertising methods such as TV commercials and print ads are no longer as effective in reaching Millennials. Marketers must now focus on creating engaging content for social media platforms like Instagram, Snapchat, and TikT...
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