Content is king in the digital age from "summary" of The New Rules of Marketing & PR by David Meerman Scott
In the digital age, content has emerged as the most important element in any marketing or PR strategy. Gone are the days when companies could rely solely on traditional advertising methods to reach their audience. Today, people are bombarded with advertisements at every turn, making it increasingly difficult for marketers to capture their attention. Instead, companies must focus on creating valuable and relevant content that engages their target audience. This could be anything from blog posts and videos to social media updates and podcasts. The key is to provide information that is useful and interesting to consumers, rather than bombarding them with sale...
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