Establish clear goals and KPIs for lead generation campaigns from "summary" of $100M Leads by Alex Hormozi
When it comes to lead generation campaigns, one of the most important steps you can take is to clearly define your goals and key performance indicators (KPIs). Without a clear understanding of what you are trying to achieve and how you will measure success, your efforts are likely to be unfocused and ineffective. Setting clear goals for your lead generation campaigns is essential because it gives you a roadmap to follow and helps you stay on track. Whether your goal is to increase brand awareness, generate more leads, or drive sales, having a specific target in mind will help you make informed decisions about where to...
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