Omnichannel marketing ensures a seamless customer experience from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Omnichannel marketing is a strategic approach that integrates various channels, both online and offline, to provide customers with a seamless and consistent experience. It is based on the idea that customers today interact with businesses through multiple touchpoints, such as websites, social media, mobile apps, physical stores, and customer service hotlines. By aligning these channels and ensuring they work together harmoniously, companies can create a unified experience for their customers. The goal of omnichannel marketing is to make it easy for customers to move between different channels while maintaining a consistent brand message and level of service. For example, a customer might start browsing products on a company's website, then visit a physical store to try them out, and finally make a purchase through the company's mobile app. With omnichannel marketing, the customer should be able to seamlessly transition between these channels wi...
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