Strategic differentiation sets an organization apart from competitors from "summary" of The Power of Strategy Innovation by Robert E. JOHNSTON,J. Douglas BATE
Strategic differentiation is a critical concept that can give an organization a competitive edge in the marketplace. By offering unique products or services that are distinct from those of competitors, a company can attract customers who are looking for something different. This differentiation can help a company stand out in a crowded market and create a loyal customer base. When a company is able to differentiate itself strategically, it sets itself apart from competitors and creates a unique position in the market. This can be achieved through a variety of means, such as offering innovative products, providing superior customer service, or creating a strong brand identity. By focusing on what makes the company different from others, organizations can carve out a niche for themselves and build a strong reputation among customers...
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