Be memorable and unforgettable from "summary" of Purple Cow by Seth Godin
In a world filled with an abundance of choices, being memorable and unforgettable is crucial for any product or service to stand out. To achieve this, one must strive to be remarkable, to be a purple cow in a field of ordinary brown cows. The concept of the purple cow is about being unique, remarkable, and worth talking about.
To be memorable and unforgettable, one must break away from the status quo and create something that is truly remarkable. This could be through innovative design, exceptional customer service, or a one-of-a-kind product feature. The key is to create something that sparks curiosity and captures the attention of your target aud...
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