Blue Ocean Strategy focuses on creating uncontested market space from "summary" of Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books) by W. Chan Kim,Renée A. Mauborgne
Blue Ocean Strategy is all about creating new markets where competition is irrelevant rather than competing in existing market spaces with numerous rivals. This involves shifting the focus from beating competitors to making them irrelevant by creating a "blue ocean" of uncontested market space. By doing so, companies can unlock new demand and make competition irrelevant, thus achieving high growth and profits. The key to creating a blue ocean is innovation - not just incremental improvements, but rather innovative leaps that create new value for customers and differentiate a company from the competition. This involves looking beyond existing market boundaries and industry norms to identify new opportunities for growth. By breaking away from the constraints of traditional market boundaries, companies can create new markets that are ripe for growth an...
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