Blue Ocean Strategy is about creating a leap in value for both buyers and companies from "summary" of Blue Ocean Strategy, Expanded Edition by W. Chan Kim,Renée A. Mauborgne
Blue Ocean Strategy is not about competing in the existing market space. Instead, it focuses on creating a new market space where competition is irrelevant. In this new market space, companies can unlock uncontested market space and make the competition irrelevant. By doing so, companies can create a leap in value for both buyers and themselves.
Traditional competitive strategies often focus on beating the competition in the existing market space. This leads to a "Red Ocean" where companies are fighting for a share of a shrinking profit pool. In contrast, Blue Ocean Strategy aims to create new market space where companies can create and capture new deman...
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