Social norms influence individual behavior from "summary" of The Social Animal by David Brooks
It is a common belief that individuals make decisions based on their own preferences and desires. However, this perspective overlooks the significant impact that social norms have on shaping individual behavior. Social norms are the unwritten rules and expectations that guide our actions and interactions with others. These norms are ingrained in our social fabric and play a crucial role in influencing how we behave in different situations. Social norms serve as a form of social control, shaping our behavior through a combination of rewards and punishments. When we adhere to social norms, we are rewarded with acceptance, approval, and social inclusion. On the other hand, deviating from these norms can lead to social disapproval, rejection, and exclusion. As social beings, we are highly motivated to...
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