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People resist change due to fear of the unknown from "summary" of Change or Die by Alan Deutschman

It's human nature to stick to what we know, even if it's not serving us well. Change is scary because it means stepping into the unknown, a place filled with uncertainty and unfamiliarity. Our minds are wired to seek safety and security, so the idea of venturing into uncharted territory triggers a deep sense of fear and anxiety. This fear of the unknown can paralyze us, making us cling to the familiar even when we know it's not in our best interest. When faced with the prospect of change, our brains go into protection mode, activating our fight-or-flight response. This primal instinct kicks in, urging us to resist anything that threatens our sense of security. We bec...
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    Change or Die

    Alan Deutschman

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