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Finding common ground can help in persuading others from "summary" of Persuasão by Maytê Carvalho
When trying to persuade others, it is essential to establish a connection with them. Finding common ground is a powerful tool in building this connection, as it creates a sense of understanding and mutual respect. By identifying shared beliefs, values, or experiences, you can bridge the gap between yourself and the person you are trying to persuade. When you find common ground with someone, you are essentially saying, "I see where you're coming from, and I can relate to that." This acknowledgment helps to validate the other person's perspective and makes them more receptive to your own ideas. It creates a sense of camaraderie and shared purpose, which can be instrumental in getting them to see things from your point...
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